Adobe Chief- Mobile a Huge Positive for Us

Chief executive of Adobe System informed CNBC that the shift from personal computers to smartphones and tablets has been a big positive for the company. Though the company tends to attract an excess of photographers, illustrators, videographers and animators, Adobe has been well known for its image editing software, Photoshop as well as for introducing the portable document form – PDF that has been an internationally accepted medium of sharing electronic documents. Photoshop together with the other provisions from the California-based company is also available on Apple’s iOS as well as Google’s Android systems.

In an interview with `Squawk Box’ of CNBC, the CEO of Adobe, Shantanu Narayen had commented that the whole mobility phenomenon is a tailwind for their business. Being in the front of the pack in mobile setting together with millions of applications available as well as new one created daily, could be a tall order. The image editing offerings of Adobe, like Photoshop and Lightroom tends to compete with hundreds of other identical applications on iOS and Android operating system, comprising of Instagram, VSCO and Camera360. News site CNET and RBC Capital Markets had carried out a non-scientific survey and had observed that Adobe’s PC-based users were not always quick in adopting its mobile apps.

Adobe’s Creative Cloud – Collection of Multimedia Software

The data release last month indicated that among the respondents who had subscribed to Adobe’s Creative Cloud, 43% do not tend to utilise any of the mobile apps of Adobe. CNET had mentioned in a report that only around one in four seem to use the Photoshop Fix app to touch images and one in five seems to use the Photoshop Mix app for combining photos. Adobe’s Creative Cloud is said to a collection of multimedia software which is available for download through the internet on the basis of subscription. However, Narayen stated that the survey findings were more nuanced. He commented that he was of the belief that there is the half empty, half full scenario there. The half full scenario is that the number of people who have now downloaded the application and are using it as part of the workflow over the last year and a half, has absolutely exploded.

Photoshop Fix/Photoshop Mix – De-Facto Standard

He further added that for anyone who would prefer to do a serious content creation there is still the only game in town. Lightroom Mobile products which the survey spoke about together with Photoshop Fix and Photoshop Mix were rapidly becoming the de-facto standard for high-end image editing. Narayen had estimated around 60 million downloads for Adobe’s mobile apps in the iOS and Android ecosystems.

He had stated that another area of growth for Adobe was in its marketing cloud business which is a sequence of internet-based software for the marketers. He mentioned that every individual business needs to have a digital experience which they could then provide to their customers, irrespective of being in hospitality or financial service. He added that the market cloud business enables to deliver those experiences.