Google Confirms Two More Smartwatch Launches, Android Wear 2.0

Smartwatches have come and gone within just a few years of existence. It might appear to be illogical statement as a number of tech firms are continuously building up their Smartwatch portfolio with each year but on the sales front it has gone down drastically. The last major launch was that of Apple Watch which didn’t much change over the last year’s version. However Google is all set to reimaging the market with launch not one but two different swatches in the first quarter of 2017 and these devices will feature the support for upcoming Android Wear 2.0 OS.

Google to take competitors head-on

Google has confirmed that it will be launching its two new flagship Smartwatches next quarter which will be first of devices to feature next generation Android Wear 2.0 software. At the moment Google is riding at the successful launch and adoption of its Pixel series Smartphones which were loved both by the consumers and critics alike. Pixel devices are giving stiff competition to the Apple iPhone 7 which failed to attract the interest of the consumers due to minor changes in terms of design and features and subsequently failed to get thumbs up from major tech critics and fan forums.

Pixel devices are also reigning supreme in the Android market by bringing challenge right to the Samsung which is reeling from the backlash of its earlier device failure. Moving into the Smartwatch segment is a calculate move by the Google to establish itself as a major player and bring back the public interest the in the wrist based computing devices. Google isn’t developing the Smartwatch on its own rather it has a silent third party at that job.

Bringing consumer attention back to Smartwatch

The launch of Smartwatch was confirmed by none other than Jeff Chang, product manager at Google in an interview with The Verge. Chang has also stated that the new range of Smartwatches from Google is being manufactured by a particular company which has also developed a number of Android Wear devices in the past. This gives a direct wink at the OEMs such as Sony, Motorola and Huawei. Google over the years has been able to forge great relations with a number of hardware partners which has given it insight into the types of consumers and preferences. Jeff further states that Google is stay long in the products category whichever it forays into like a marathon.

Support for Android 2.0 is an added advantage

None of other Android Wear device is set to feature the support for the Android Wear 2.0 when it will be launch next year. Furthermore it is worth noting that Google has not brought any new software iteration for the Android Wear devices since March 2014. Google upcoming ‘Smartwatches’ will feature the latest software, thereby enhancing the features and potential of the devices. The best thing about Android wear 2.0 software is that it will bring support for the new Google Assistant voice controlled service which was first seen in the Pixel and Pixel XL devices.